Videos are a great marketing tool to help market events, the brand identity of the business/company and clients. I always get as much information from the client/company to have a better idea how to create a marketing video to best market the client's event, business, and which footage to use to maximize the effectiveness of transitions from one footage to another. I also research marketing videos to have a better understanding and incorporate that creative direction when creating videos. I solved the problem of creating video content that satisfies clients is by always getting as much information as I can about the client's business, company and or event they are trying to create buzz around.