Product Design

Noticed while I was browsing the SEGA shop online store, there is not as much Sonic Girls merchandise representation as I decided to create some product designs with a sonic girls chibi pattern I designed myself and applied the pattern to several products. By doing research on the SEGA shop online store of the popular and recurring products they sell on their online store I was able to solve the problem of creating more sonic girls merchandise to

give other characters more representation by creating my own product designs. My thought process is who is my targeted audience as I decided to put the emphasis on the target audience which is teens to adults as most of the products sold on the online store is targeted towards teens to young adults. I designed a chibi style that both demographics love which is inspired by the anime style chibi concept which I drew the sonic girls in the chibi style to capture the intended targeted demographics for most of the products.